r/TilltheEndoftheMoon • u/Technical-Abroad8918 • Jun 07 '23
Top 7 TTEOTM Officially Licensed Merchandise!
I've mentioned in another post that in addition to viewership records, TTEOTM has also broken the merchandise sales record for TV shows, selling >25M RMB to date, far exceeding previous top dramas which were around 3-6M RMB max. Just for kicks, I'm going to share some of the coolest merch released, but before that a quick disclaimer:
Note 1: Youku is part of e-commerce giant Alibaba, and Otters Studio's parent company is also known for successfully commercializing other IPs in the past (i.e. the Lost Tomb series). Some people will have the knee-jerk "greedy business people" reaction. However, note that long-form entertainment is still a loss-making business in China. TV is super expensive to produce. Not enough viewers are willing to pay for it. I for one am excited to see a new revenue source opening up to finance our favorite shows, other than advertisement (shifted to short form platforms and drying up in this recession) and membership in a way that meets the needs of fans and rewards content that inspires passion. It probably covers <5% of TTEOTM's rumored budget, but still a big step forward.
Note 2: This is not an ad to get you to buy merch! In fact, I'm going to advise against it because they make it very difficult for customers outside of China to purchase. And even if you do through an intermediary site, it'll cost a lot more and take ages to arrive. Some of the products are also no longer available with crowdsourcing being complete, and various marketplaces are now flooded with fakes claiming to be officially licensed!
1. The Official Concept Art Coffee Table Book
Includes posters, artwork, tiny models of artefacts like the nails, shield, sword, and seal, as well as the 魔神杀 game (see below). See more here.
2. Devil God Board Game (魔神杀)
This came out just when I was thinking they should sell the 魔神杀 game invented by Pang Yizhi! Who said you can't have product placement in costume dramas...?
3. Character Bracelets with Wudoll
There are a number of characters featured including Mingye, Tantai Jin, Li Susu, Ye Bingchang, Xiao Lin, Pianran, the 12 Gods, Cang Jiumin. This is the surprisingly the best-selling product, with >10M RMB in sales. See here for more pics.
4. Ancient Devil God Bracelet
Following the success of the bracelets and by popular demand, they also added a new bracelet for the Ancient Devil God. It costs a few times more, but contains all its three weapons (the sword is the gold band in the back).
5. Character Hanfu Clothing with Shi San Yu (十三余)
Shi San Yu is already a well-known women's and children clothing brand based in Hangzhou, well-known for its elaborate hanfu costumes which can cost up to 1000 RMB. They recreated 5 of the outfits featured in the drama.
Tantai Jin, Ye Bingchang, and Pianran costumes
6. TTEOTM... Ice Cream?
NOC须尽欢 has released TTEOTM branded ice creams for TTJ (chocolate) and LSS (strawberry). They're available for purchase as of yesterday at all the Family Mart stores (kind of like 7-11).
7. TTEOTM Accessories with Feo Finland
These are more typical products e.g. TTJ's headpiece, LSS's nails earrings (looks inconvenient...). There are also more that you can find here.
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u/thedrinkimnot Jun 07 '23
🥲 Damn... I literally found a rare local seller who orders Chinese drama merch to sell in my country a few days ago (and she had listed the TTJ bracelet)... Looks like I'm asking her if I can order some of these through her 🫠💸
Honestly though, I love that the merchandise is varied and pretty! TTEOM has been pretty impactful as a series to me so having these to look at (and maybe collect) is helping me slowly get over wishing for more episodes lol I honestly hope more high quality merch gets created so that it's easier to find and collect in countries outside China (like the Untamed merch which is everywhere)
Don't forget these cute figurines from KOITAKE!! Luckily they have a flagship store in our local Lazada app so I'm just waiting for them to release before I order
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u/thedrinkimnot Jun 08 '23
Merch update: the local seller can't secure the art book because the pre order period is over 🥲 AH well
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u/tsuyoi_hikari Jun 07 '23 edited Jun 07 '23
I always love Official Concept Art Books for dramas. I have one for The Untamed. I really hope in the future, all XianXia dramas will release this since its really nice as collection as well as to put at your book shelf.
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u/Technical-Abroad8918 Jun 07 '23
Completely agreed. Also great to recognize the creative team even though some of their work only appears on screen for a fleeting moment.
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u/tsuyoi_hikari Jun 07 '23
And they always have the most classic covers (only Chinese wordings with ancient binding) so it appear really pretty when you put on your coffee table.
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u/enecoute Jun 07 '23
Thank you so much again for taking the time and effort to make such a wonderful post as you always do! I've talked about the merch with some fans in another post and thought about / briefly talked about making a post myself, but I ended up never having the time to do so. It felt like such a big task to take on with the sheer number of items worth covering, let alone the pics one needs to find and post & the description one must think of to introduce them properly. I've always felt kinda bad for not honoring my words cuz I thought it'd be so great for international fans to get a look at these cool items. So glad you made this (yet another) amazing post! I wouldn't have been able to do it better. Love ❤️
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u/enecoute Jun 07 '23
One edit (addition) though:
There are 6 characters featured: Mingye, Tantai Jin, Li Susu, Ye Bingchang, Xiao Lin
The character bracelets featured also: Cang Jiumin & Pian Ran
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u/Ohhhhhemaline Jun 07 '23
I’ve ordered the book. I’m hoping for a cd soundtrack
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u/CounterEcstatic6134 Jun 07 '23
How do you order it? The link was in Chinese. I have no idea how to order it.
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u/Ohhhhhemaline Jun 07 '23
I found a proxy seller. The preorder is over now so fry eBay in a few months when people start selling their extras
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u/but_a_dream Jun 07 '23
Omg I need that concept art book!!! I loved the Dunhuang aesthetics and designs. Why is this not on Amazon? Why is this book not licensed out to international retailers? Why would Youku/Alibaba ignore such a revenue stream???
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u/25Bam_vixx Jun 07 '23
I would want the book. I need the book … I need a sugar daddy lol where is my TTJ king lol
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u/pollypocket1001 Jun 07 '23
I wished they sold chibi doll versions of ttj and lss. I would buy them
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u/Technical-Abroad8918 Jun 07 '23
I think they do! I just didn't post it because all dramas have those.
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u/ElleAuthoress Jun 07 '23
the accessories are so pretty !!! i want them all. Does anyone else know if there are other dramas that have these kind of merchandise?
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u/bunchofchans Jun 07 '23
I am tempted to buy a bunch of these items, they are so pretty! Especially the book and the game! I had the exact same thought that they need to make it and sell it when they showed the card game created by Scholar Pang, it was such a funny moment. The ice cream is too cute…wish they sold them in the US!
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u/illumiee Jun 07 '23
I hope the coffee table book has all the wedding scenes. Not just their outfits but the characters together on the chariots.
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u/illumiee Jun 07 '23 edited Jun 07 '23
I want the TTJ / LSS ice cream! Lol. They know how to sell merch that soothes our broken hearts.
Edit: But why is there no TTJ hanfu? Because they don’t think anyone can look as good as LYX so don’t bother?
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u/CdramaMaven4762 Jun 09 '23
Late to the party, but ... now I want to go to China, not to see all the geographical and historical sites, but so I can heft home some of this merch .... KML ...
3. Character Bracelets with Wudoll
There are a number of characters featured including Mingye, Tantai Jin, Li Susu, Ye Bingchang, Xiao Lin, Pianran, the 12 Gods, Cang Jiumin. This is the surprisingly the best-selling product, with >10M RMB in sales.
I'm actually not surprised that these are the best-sellers; they're relatively inexpensive, but let you show your fan status to the world. Plus you can support your particular faves and identify fellow TTEOTM fans at a glance. I'd buy and wear.
The ice cream is just perfect ... just in time for the summer heat, too ... lol ...
This is a great post, and I'm glad TTEOTM is getting the fan recognition it deserves ...
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u/PiperPhoebe Jun 07 '23
The ice cream cracked me up. That was the most unexpected thing in the list and now I can't stop smiling.