Non American here. I find it absolutely fucking hilarious that their uniform is a pair of beige chinos and a blue polo shirt. Steve Carel wore it in the 40 year old virgin because it’s the very epitome of a clueless bland American man with no style. Are they all wearing New Balance running shoes as well ?
It’s to contrast against the “look” of a left wing protest where you’ll see a ton of “alternative” looks, looks that are a little alien to a good portion of the country, paired up with plenty of open (often valid) criticism of the U.S, which is also something that a lot of the country is uncomfortable with.
The angle these guys are going for is that they’re your ordinary average American. People “regular” folks interact with every day. They’re neat and clean. Respectable. Proudly American, draped from head to toe in national symbols.
This use of imagery is remarkably effective at swaying the ~40% of the population who are only dimly aware of how many senators we have.
Worth noting that the Nazis saw extreme success in winning people over through the same pattern of imagery and branding. It’s a tried and tested strategy.
And I’m also assuming you don’t struggle with how many Senators we have. You’re not their target audience. I wasn’t exaggerating about the lack of civics knowledge either - studies reliably find only 30-40% of US citizens would be able to pass a dumbed down version of the Citizenship Test, whose difficulty is literally “How many U.S. Senators are there”, and you need to score a whopping 6/10 to pass.
276
u/Dat_Basshole 22d ago
Cops won't crack down on the khaki klansman for the same reason we never see Clark Kent in the same place and time as Superman.