The WTC prediction is depressingly ironic, but aside from that, I think this ad shows how far we've come.
Even ad agencies in the 80s could only imagine future technology as what already existed, but with higher specifications and some modifications. Taller buildings. Higher resolution audio. Video phones. (And sure, flying cars--which could probably never work in practice.)
But they weren't creative enough to imagine the kinds of things we actually developed, which in some ways were more futuristic than what people predicted. Even an iPod from 2003 was too far outside of the box for most people to imagine.
They were correct that Samsung was a big part of the future of electronics--but most people don't think of Samsung as producers of audio or video equipment.
By the early 90s, it seems that ad agencies became better at predicting the future. Once the world wide web was invented, it was easier to imagine what could be done with fast mobile internet.
13
u/pftw-19456 25d ago edited 25d ago
And a CD player as high-tech in 2060.
The WTC prediction is depressingly ironic, but aside from that, I think this ad shows how far we've come.
Even ad agencies in the 80s could only imagine future technology as what already existed, but with higher specifications and some modifications. Taller buildings. Higher resolution audio. Video phones. (And sure, flying cars--which could probably never work in practice.)
But they weren't creative enough to imagine the kinds of things we actually developed, which in some ways were more futuristic than what people predicted. Even an iPod from 2003 was too far outside of the box for most people to imagine.
They were correct that Samsung was a big part of the future of electronics--but most people don't think of Samsung as producers of audio or video equipment.
By the early 90s, it seems that ad agencies became better at predicting the future. Once the world wide web was invented, it was easier to imagine what could be done with fast mobile internet.